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The move “is high up on the radars of people in this industry,” said Jillian Bateman, chief development officer of the Electronic Security Association, a national trade group. “Amazon is absolutely a disrupter, so we’re very closely monitoring what they’re doing,” Bateman said. “It will be interesting to see if people trust Amazon with their home security. ”Some think traditional security companies should be concerned. “The difference is their reach,” Chris Johnson, president of the Direct to Consumer Division of Brinks Home Security, said at a recent industry panel. “As much as we have seen of the SimpliSafe TV commercials, that reach is nothing compared to Amazon,” he said.

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She cited the ongoing challengesof these site changes and re emphasized the importance of consistentlyeducating the company's staff.

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This Amazon owned company also makes a line of popular video doorbells.